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Some tips for shooting listing videos…

Properties that have video will get viewed many MANY more times than a property without one. It’s that simple. At the very least, take multiple (and quality) photos. But a video walk-thru is where it’s at.

Here are some tips to remember when creating a listing video:

/// Keep it short and sweet. Less than 2 minutes MAX. A commercial pitches you a product in approx. 30 seconds for many reasons, but mainly because that’s all it takes to get someone’s attention.

– For a personal agent video longer than 30 sec. is fine but still keep it under 2 minutes.

– For a home tour, 30-90 secs is a good rule of thumb.

/// Shoot actual video, NO SLIDESHOWS.  Slideshows are better than nothing but they are still kinda boring.

/// Show yourself in the video if you can. It personalizes it. And let your personality come through even if you do have to talk off camera.

/// Give unique details about the home.

/// Leave them wanting more. (So they’ll contact you. *wink*wink*)

/// Show your contact info. You can use a video editing tool to overlay your info throughout the entire video.

Here are some tell-tale signs you’ve shot a bad video:

/// It’s a boring slideshow of the exact same pictures they can view online.

/// It features elevator music. You find yourself slightly lethargic after viewing it.

/// No personality.

/// You’ve learned absolutely nothing new or interesting about the home.

/// It’s 5 minutes long!

/// Excessive wind noise! This hurts people’s ears and will cause them to hit the mute button immediately, which means they won’t hear all those interesting features of the home you made sure to mention.

– Cup your hand around the microphone to help deflect the wind.

– Cheap trick: use a small piece of foam and a rubber band to place the foam over your microphone. It’ll muffle some of the wind.

Where should you post your video?

Coldwell Banker On Location should be your first stop. It is nationally branded and is more likely to be seen than your personal YouTube channel. It has over 3,000 subscribers, millions of views and top-notch search tools. Plus it’s snazzy! That being said, the more places the better so if you want to take the time to set up your own channel, then post it there too.

*Remember this: If your property sells it will automatically come off the CB On Location YouTube channel however, you will be responsible for removing the video form your own channel.

Okay, now for some things for beginners to remember when actually shooting the video:

Your iPhone 4 can do incredible things. If you are shooting with your fancy cell phone remember these things:

/// Tuck those elbow in. Hold the phone about shoulder height with both hands and tuck your elbows at your side. This will help with stabilization.

/// Don’t pan like you’re being hunted down. You know what I mean. Slow and steady wins the race, same with that pan shot. Move slowly, pivot on one foot. Keep the jerkiness to a minimum. You don’t want to give your viewers motion sickness. 🙂

/// Plan ahead. Take a moment to decide what’s most important to show and ONLY show those things. You don’t need to film EVERY SINGLE INCH of the house. Plus remember the time frame you are working with. (Less than 2 minutes.)

/// You can use your Windows Movie Maker software which you almost certainly have on your computer to edit your videos. The easiest thing for you will be to take short clips of each room and use this software to piece them together. It works really well. And if you take an hour one afternoon you can figure out the basics pretty easily.

YouTube offers a free video editor as well. http://www.google.com/support/youtube/bin/answer.py?hl=en&answer=183851 

/// Turn the lights on!!

/// Use your view finder and “practice” the shot before you hit the record button. This will give you some idea of what it will look like without actually recording and adding useless files you have to try to remember to delete after.

Okay, That’s all I have for now. Let me know if you have any questions!



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5th & Main

The Shook Agency on a summer afternoon.

What this Blog is:

This is a blog for the agents at Coldwell Banker Shook hosted by Marketing Director Adrienne Kizer. This is where you can find all the information I collect that I think could be useful to our agents. I'll be posting everything here. So it's easy to find and readily available!

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